Digital Marketing & Communications

Let’s look at three brands who are integrating email and social media in an innovative way.

U.S. mobile ad spending this year will surge 75% to nearly $8 billion, with Google pocketing half of that, according toeMarketer estimates. Mobile ads will account for more than 50% of Facebook revenue by year end. Half the U.S. population will be carrying smartphones in 2014.

 

Want to know more? Check out Mobile Fact Pack 2013, Ad Age DataCenter's handy guide to mobile marketing with stats on ad spending, facts on Facebook, market-share figures on Android and iPhone, analysis of consumer behavior and a ranking of mobile agencies.

For the giants of tech, mobile took on added urgency this year as online audiences started shifting away from PCs faster than anyone expected. Smartphone penetration exceeded feature phones in the U.S. for the first time, according to ComScore.

Score one for the grownups! New data from the Pew Research Center shows that while teens dominate pretty much all the social networks in existence, adults still reign supreme on Instagram. And when...

To paraphrase Steve Jobs, design isn’t just what it looks like. It’s how it works. These sources break down the way design works--what’s coming up, what’s going down, and what you need to pay attention to.

During a Twitter chat recently, I was asked if content marketing and SEO were key to the future of public relations. My answer? Absolutely!

There are plenty of reasons that Google Authorship might be a wise addition to your page template. Here's how to set it up.

We talked with tech designers to find out what’s hot in web design these days. From parallax scrolling to bolder colors, here are five things to watch.

Honesty and authenticity in social media are powerful means of enhancing brand reputation, even at times of crisis

Social media values are becoming more influential as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help determine organic search rankings.

Semantic search and semantic web are two terms often used as one; however understanding the differences can help your company succeed. 

From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.

For most marketers, email will continue to trump other communication channels because it is trustworthy, relevant, strategic and allows cross-channel coordination.

This is a guest post by Martin LeBlanc, the founder of IconFinder, a search engine for icons. You can follow him on twitter here



Shortly after the WWDC event in San Francisco ...

Another day, another Facebook tweak! Last week, Facebook announced a number of changes to the way that the Newsfeed works. This time, it won’t look any different; but the coding underlying what each user sees has changed, so the content of the news feed will be a little different.

This article lists the key features that make Google+ communities different and highlights ten communities that marketers should join.

Links are a delicate situation, and the large emphasis on backlinks over the past couple of years has led to a few very aggressive penalties by search engines.

For organizations to keep up, they need to make sure their employees know how to consume knowledge effectively via the new channels available to them.

It’s now more evident than ever that CEOs who don’t engage in social media, may as well be conducting their business in a cave.

Kaggle has reached an impressive milestone of 100,000 data scientists competing on its online platform. This is due, in part, to Kaggle helping lower the bar for getting started with data science.

Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution. And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far web design has come, there are some historical web design choices that in fact demand a nod of approval..

These 10 startups are changing the way we learn.

Featuring MIT and Harvard's edX and Khan Acadamy.