Digital Marketing & Communications

In a move to make online news curation easier, Pinterest is aiming to create a home for sharing and saving content via the introduction of 'article pins'

Google has updated its core algorithm that controls the answers we get to queries on its search engine in a bid to make them work better for longer, more complex questions.

Is long tail SEO, really SEO?? Many experts are still divided over it.

The way I see it, you cannot ignore the power of long tail SEO. Your content strategy needs to have a focus on the future too and that is where targeting the right set of keywords for long tail SEO will help.

Few months back, Eric Enge explained the Long Tail Content for SEO quite nicely and showed us the difference between the old school of thought and the current process. A key message he shared is ‘create user centric content’.

 

 

This chart ranks the 10 countries where people download the most smartphone apps.

Are press releases really worth your while? Read some opinions from both sides of the fence.

National design competitions and penguin avatars are helping youth see success in math, coding and computational thinking.

Combined with apps, the newer, nimbler mobile net is making the internet a far more useful place

Apple may be testing changes to its iTunes App Store ranking algorithms, which see it taking into account app ratings and other new factors in the App Store Top Chart rankings.

E-mail MarketingE-mails opened on smartphones and tablets have raised by 80% over the last 6 months.Average return for e-mail marketing investment is $44.25 for every dollar spent.85% of people would rather provide an e-mail for an e-book over a tweetBlog and Content Marketing Blog give sites more indexed pages and more indexed linksBlogs are 63% more likely to influence purchase decisions than magazines.Companies that blog more than 15 times per month get 5 times more traffic.The average content length for a page that ranks in top 10 position is 2000 words.If a post is greater than 1,500 words, it receives 68.1% more tweets and 22.6% more facebook likes.Posts with a title length of 10 to 18 words get more links.Articles with images get 94% more views.Companies that use infographics grow in average of 12%Companies see 55% increase in leads from increasing pages

Michelle Zhou's social analytics tool can figure out your deep personality profile based your public comments.

Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. Matt Peters and his data science team.

 

We've released some of the 2013 data previously, but not the full set until now. So with great pleasure, I present the complete results of this year's survey and correlation data:

 

After Watson won on the TV quiz show Jeopardy!, a lot of people didn’t really understand what “Watson” was. They thought it was a particular piece of hardware: a glowing blue supercomputer that IBM built in one of its labs.

But now, as Watson comes of age and makes the transition from science experiment to a force to be reckoned with in business and society, I think it’s time to give people a new way of thinking about it. So here goes:

IIs it just me, or is it impossible to talk to technology entrepreneurs without mentioning user engagement and behavior? I’m a behavioral psychologist, so that might be why I keep having conversations about engagement, but I don’t think that’s the only reason. I think it’s because entrepreneurs have realized that behavior change and engagement is critical to technology development (and to everything else in our lives). Whether we’re trying to get people to download or keep playing our fantasy sports applications, convince ourselves to avoid that extra scoop of ice cream, or get our neighbor to stop hitting her snooze button at 5:00, 5:10, and 5:20 a.m., we understand how difficult it can be to engage people and change behavior.

Search is evolving to fit the needs of users who don’t just want a web site, but the actual answer to the question driving the search. To stay on top semantic search technologies are key.

Pinterest has announced a monetization experiment that will bring ads to its platform in the form of promoted pins from businesses. CEO and founder Ben Silbermann confessed that the ...

Here's a pretty neat chart from comScore, via...

It is no surprise that the survey found traditional outbound interruption marketing continues to struggle as spam filters, do not call lists and other tools filter out these methods and their reach.

More than four years passed between the time Jack Dorsey composed the first-ever tweet and Twitter started running ads in 2010.

Unfortunately for everyone doing keyword research, Google is taking down their Adwords Keyword Tool, which many of us have been using and loving for quite a while. It’s unclear exactly when this is happening, but as of this writing it will be “in the coming months.

 

Arguably one of the biggest downfalls of losing Google Adwords’ Keyword Tool is that the tool is currently the best available free tool for keyword research out there. We’ll have to mourn the loss momentarily but our keyword research must continue! 

 

Thankfully, there are more fish in the sea. Keep reading and I’ll show you some viable free alternatives to our beloved Google Adwords Keyword Tool, along with pros and cons of each.