BusinessNewsDaily
Employers Can't Just Talk About Corporate Culture
BusinessNewsDaily
As employers seek to attract today's top candidates, they often brand themselves by touting their unique company cultures.
Scooped by
Billy R Bennett
onto Align People August 7, 2014 3:00 AM
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Culture is hard work. Engagement is not.
Engagement is not difficult - as long as you "say what you mean and mean what you say" in your organization. That's where the culture bit comes into play. What are you really valuing and reinforcing in your organization? Honesty about this is the only way to engage, align and build a culture that lives strategy instead of "eating it for breakfast" as the saying goes.
According to the article too many companies say the same thing "integrity, trust, innovation, customer focus"... Blah, Blah, Blah. or as the Brent Daily, founder of RoundPegg - the author of the study - said "Cliche... integrity, customer focus and respect are all popular values chosen by companies, these are all examples of behaviors companies hope to see in their employees rather than precise and defined values,"
Ouch! Hope to see in employees?
Brent continues, " they are more for marketing and positioning than for understanding a culture and driving a culture forward."
Values are not "hope to see." Values are are daily reality checks on behavior, performance, and outcome. Unless, of course, you intend to sell a facade to customers... manipulating "the buy" instead of delivering the promised value. You will never find employees fully engaged when words repeatedly fail to match actions. They will see past the facade recognizing efforts to "engage" as requests to be an accomplice to a lie. Yes, that is a bit harsh. However, all of us entering organizations for the first time learn very quickly what words really mean. So, we do know the truth even when it hurts. We adjust our behavior to fit the true norms or perish.
What are your true norms?
What are the values...really? If they do not match your web site's display, then you face a leadership decision. Do we remove or rewrite the values we really reward... or do we reconsider and reinforce the values as who we must be - not who we "hope to be."
What are your thoughts?
Billy Bennett
www.pyramidodi.com