Corporate drag 'hamstrings customer-centric marketing'
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“Linking our teams together with a singular customer goal has helped us to do even more with less investment.
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Billy R Bennett
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A very good infographic - and if the data is correct, then organizations are in more trouble than many of us thought. "Corporate Drag" is a term that is growing in popularity. It is the idea that all of our work in process improvement and data management has disconnected people from the real purpose of work - to deliver products and services they want, need and appreciate using. The more internal we become the more we do business with ourselves instead of our customers.