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Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for their portfolio of global brands. 
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“I’m Ben, I’m from Mozilla, and I’m here to tell you that technology has a huge role in the craft of future storytelling …” he opened.
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Where do you draw the line between a story and a game?
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From Survivor to The Apprentice and The Voice, Mark Burnett, his team and new partner, VIMBY (Video in My Backyard) shared storytelling and content development...
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What if we applied the popular hackathon concepts of user-feedback and iteration to create a new kind of technological storytelling?
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At GDC Online, Atari co- founder Nolan Bushnell discussed opportunities for new storytelling forms in gaming's near future -- and what he learned from writing his own science fiction novel this year.
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Speaking at a Transmedia event in Los Angeles, Ask a Ninja co-creator KEnt Nichols shares some valuable advice on web storytelling...
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For some time now I’ve been asserting that technology is teaching us to be human again.
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Maybe “vehicle” is a good word to use in this context because it’s carrying something; it takes that particular morsel of information or that particular character in a distinct direction that compliments the other parts of the storyline.
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Much like in the older games, you're thrown right into the story and the action relatively as soon as Link rolls out of bed.
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Social Storytelling in a marketing context is a comprehensive, strategically-managed approach to creating a story (again, Tweets, blog posts, pics, videos, everything included) and disseminating that story all throughout the social media landscape.
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ARGs, short for Alternate Reality Games, are campaigns in which users are invited to play a game, usually with elements of play both online and in the real world.
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Will there be enough work to keep the new wave of social media marketers afloat? Absolutely.
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Dave Schlafman is a two-time Emmy-nominated producer, as well as an award-winning animation director, and children’s book illustrator. [...] Dave founded CloudKid, a transmedia studio dedicated to creating character-driven interactive content for families. CloudKid developed and produces PBS Kids’ first web-only series, Fizzy’s Lunch Lab.
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Brooke Thompson is a freelance experience designer specializing in alternate reality gaming, transmedia storytelling, and real world play.
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One great value of Google+ is that it makes a great platform for cultivating visibility.
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We've all been exposed to the wonderful world of Disney through visiting a park, watching a movie or experiencing a traveling show. What goes into those experiences is the work of the imagineering team.
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Science fiction is a very special genre in the sense that you can really do whatever the hell you want and it can be considered reasonable.
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Book fair to tackle challenges of digital age storytelling: "We talked a lot in recent years about the devices, ... Via siobhan-o-flynn
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IT'S NO longer daring to suggest television is superior to film, at least in terms of storytelling potential. We've enjoyed a golden age of television drama for at least a decade and that suggestion has been made with greater frequency and authority during that time.
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The BBC's Richard Hamilton reports from Jordan on the dying art of storytelling, and asks whether modern technology can help preserve its tradition.
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What do 3D effects add in terms of storytelling? That’s a discussion which comes up a lot no matter what visual medium you’re working in at the moment, be it games, films or photography.
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Next, think about what you want your audience to be saying about you. Whether it’s in social media or walking out of the movie theater after the show, we all have something pretty specific we want to be buzzing off of people’s lips.
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How 'Pulp Fiction' and 'Alias' helped spawn the beloved series -- which, yes, they sometimes made up as they went along...
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Ben Dowell: Fantasy series The Fades joins Misfits, Skins and Being Human in demonstrating that youth drama is among the most bold and innovative on TV...
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This video gives a great insight to Coca-Cola's creative vision to deliver a brand message using "Brand Storytelling". This video is creative in it's own way and explains it in a fun and interesting manner.
A very amusing video on the use of Brand storytelling and its importance in Coca Cola's creative vision. A great watch just to lighten the studying mood.