: "First and foremost, Pretty Little Liars is getting transmedia right" ...
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Christina Warren: "When USA’s hit show Suits returns to the airwaves on June 14, fans will already be part of the storyline, thanks to a new interactive social TV campaign that the network is rolling out" ... 
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![An inside look at how Starlight Runner develops social TV storytelling [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/141mVxYsfMt12fdqCxLvHTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Natan Edelsburg: "The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers)."
The Digital Rocking Chair's insight:
The "how?" and the "why?" of Starlight Runner's approach to transmedia storytelling.
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Christine Champagne: '“Millennials want to have this radical intimacy with the stars of the shows and feel like they are in the shows and part of them, and this is a very natural way to bring them in,” says Tina Exarhos, EVP of Marketing and Multiplatform Creation at MTV, MTV2, mtvU, and MTV.com.'
Tom George's comment,
June 5, 2012 6:49 PM
Thanks for this today. I shared this on Internet Billboards we are building a community of content curators that use Scoop.it. If you like you can create a profile and share your scoops. http://www.internetbillboards.net
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Blue Fin Labs, the Social TV Analytics company, looks at how Pretty Little Liars is successfully leveraging social media for transmedia storytelling.