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The Digital Rocking Chair's insight:
Adi Robertson: "The scene is a snowy apartment building out of the 1950s, rendered in a bright, slightly retro palette. A janitor trudges across the courtyard, then stops, wary. Someone is out there. Someone large, nimble, and wearing a floppy red hat. Then you turn your phone." 
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The Digital Rocking Chair's insight:
Alex Billington: '"We all love stories. We're born for them," says filmmaker Andrew Stanton (of Finding Nemo, Toy Story, Wall-E, John Carter) in this video that celebrates everyone who's ever had an idea, picked up a camera, or searched for a way to bring their story to life.'
Dr. Pamela Rutledge's curator insight,
March 3, 2014 11:20 AM
Google's wonderful Storytellers Ad celebrates more than storytellers. It celebrates the fact that previously specialized knowledge is available to everyone, liberating not just creativity but the belief that we can all tell our stories and people will listen. The ad uses the narrative from Andrew Stanton's TEDTalk on storytelling, few people explain the fundamental nature of humans as storytellers better. |
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The Digital Rocking Chair's insight:
Matthew Miller: "Working with Google Play, M&C Saatchi Sydney has released a music video in an intriguing online format that invites the user to experience a story through the six facets of a cube."
Amanda Lane's curator insight,
July 7, 2014 3:41 PM
This 3d cube presents six audio/video streams on the six faces of a cube. As the user rotates the cube in three dimensions, the audio streams mix and transition smoothly according to which face is most in view.
The technology driving this is WebGL and HTML5 soon to become familiar to us all, and bringing improved quality for accessing and viewing three dimensional environments.
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One great value of Google+ is that it makes a great platform for cultivating visibility.
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"Aardman’s animation, though, had to look good from several different possible camera angles. It couldn’t be linear, and it had to progress at the viewer’s pace. In Special Delivery, some vignettes only begin when you look closely at them, and major story events will wait until you’re paying attention. Instead of a screen, the team had to imagine something more like a stage. They even built a circular cardboard "set" as a storyboard, blocking out the movement of their characters in physical space.
"You’re giving away the camera to the audience, which is a bit nerve-wracking," says director Tim Ruffle. "After a while, you kind of get the idea that you’re trying to create an experience for people, rather than creating a show."
That’s a sentiment that’s heard more and more often, from directors exploring the nascent field of virtual reality video."
The article mentions the VR limitations and its differences with 360° casual immersion. It also meditates on the line being blurred between motion pictures and video game.
UPDATE: another article on the topic
http://www.marketingmagazine.co.uk/article/1391491/wallace-gromits-makers-virtual-reality-reshaping-storytelling