Transmedia: Storytelling for the Digital Age

“Anyone up to battle aliens at the local museum tonight?”

Right now it might sound like a farfetched idea, but this question could soon replace the old invitation to go see the latest 3D blockbuster at the Cineplex.

We all do it. We sit in our local multiplex waiting for the latest blockbuster film to start. The room darkens and minutes later your world has disappeared. The seats and people around you evaporate and for the next hour or so, you are living vicariously “through” the heroes in front of you. You have an out-of-body experience of sorts.