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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Scoop.it!
The Digital Rocking Chair's insight:
Megan Willett: "Of course sex appeal has something to do with it, but there are plenty of sexy Instagram accounts that don't have nearly as many followers. So how did Victoria's Secret get so popular?" 
Dr. Pamela Rutledge's curator insight,
November 19, 2015 5:59 PM
Victoria's Secret is a master class in how to elevate a brand and reconstruct social meaning. 
Digital Communication Students's curator insight,
November 23, 2015 3:19 AM
The psychology of media explains us the reasons why the VS Instagram account is one of the most popular on the Internet. It has really as much followers as the nike account has. Nevertheless, the reasons why are understandable. |
Elizabeth Segran: "These brands were built on Instagram. They share their strategies for creating a loyal following and driving sales on the platform."