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The Curators are the greatest consumers of content AND the greatest contributors—including sharing.
That makes Curators a hub and the easiest users for marketers to reach.
Curators, like me, are actively looking for information to share with others, and actively spreading the word. Content Curators are the best online friend a marketer could have!
This means there are significant changes ahead in the social media information ecosystems....
The debate over the rules of content creation and curation continues to rage. We spoke to some experts for their opinion on the issues surrounding copyright and monetization.
Content aggregation (the automated gathering of links) can be seen on sites like Google News. Overall, this type of aggregation has been seen as a positive thing for content creators and publishers, and up until very recently, it was left to technology. Content creation, meanwhile, was a human effort.
But all that changes with curation — the act of human editors adding their work to the machines that gather, organize and filter content.
By Mashable May 3, 2010
In the eight-plus years I’ve worked with Jim Romenesko, I’ve spent some time talking with him, more time emailing with him, and — most of all — I’ve admired and observed how he does what he does. But last week, for the first time, I experienced it firsthand when Jim took some well-deserved and unprecedented time off.
In the process I learned three things about content curation:
- The balance between the obligatory and the original is critical.
- What you exclude is as important as what you include.
- Speed kills, but slowness is a painful death of its own.
notify.me delivers notifications that interest you in real time. It eliminates the need for you to constantly check on classified listings, blogs or social networking sites.
Notifications are delivered to your destinations of choice such as instant messenger, mobile phone, email, desktop or web application.
Are you overlooking some of the most powerful influencers on the social web? Let’s find out.
Traditionally, there has been a 1-9-90 rule when it come to creating and consuming content:
There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization.
Content Curation involves setting your content free, targeting the right market segments, organizing your content and be discerning with who you are sharing it with.
Ten Steps to Content Curation:
1) Get a grasp of your market focus.
2) Understand what topics are important to and will resonate with your target market.
3) Who are the thought leaders, influencers, bloggers, editors/reporters/digerati.
4) What content platform will reach your target market.
5) Timing of content publishing and curating is essential.
6) Create good content and the market will follow.
7) Be original – pick your band or rock star encompassing Bruce Springsteen to Lady Gaga.
8) Organize your content.
9) Be discerning when sharing content.
10) Set your content free!
An overview of the legal issues pertaining to content curation online, what the US Copyright office says about it, and best practices when it comes to...
Best Practices in Fair Use:
1. Do not reproduce the story in its entirety.
2. Try not to use all, or even the majority, of articles available from a single source.
3. Prominently identify the source of the article.
4. Whenever possible, link to the original source of the article.
5. When possible, provide context or commentary for the material you use.
A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It’s time-consuming, but not difficult when you follow the steps below. Here’s the process I use as well as some templates to get you started.
Event industry suppliers—general service contractors, sales and marketing firms, and exhibit designers—are stepping out of their comfort zones to take advantage of the innovation that is sweeping over the industry. What might look like a desperate move by some companies to hitch their wagons to a star or an attempt to make up for the shortcomings of a flat industry is actually a smart business decision. A clear precedent for the trend comes from social media and the growing practice of content curation.
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Find a good filter, or else.
The great thing about the title of Clay Shirky’s new book -- "Here Comes Everybody" -- is that it can sound totally different, depending on who’s reading it.
The world was formerly broken up into passive consumers and powerful distributors, but now it’s being blown apart by the web.
Earth Knowledge takes curation to a new level. Earth Knowledge is an example of nearly pure curation. The site operators don’t create any original content. They provide value in the creative ways in which they organize and visualize content created by others. http://www.earthknowledge.net
Content Curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue.
The 5 models of content curation:
1. Aggregation
2. Distillation
3. Elevation
4. Mashup
5. Chronology
Most online content today is stuck. It has roots firmly planted in one of the many sites and applications around the web. Because content is rooted, we are forced to spend precious time recording its location in the hopes of navigating back. We bookmark websites. We favorite tweets. We create lists in text files.
In this system, the sites are the gravitational center and we, the users, orbit them, reaching out for a connection whenever we want to interact with the content. This is a fine system, but as users spend more time on consumption-oriented devices like iPads and mobile phones, new demands are being put on content.
Great Presentation at SXSW 2011
Content creation is the “organizing and sharing the most relevant content on a finite subject” – in other words, it requires a recognition that people outside your own organization have relevant things to say and that adding this insight to your own commentary makes you a better resource within the communities you operate in.
When you establish yourself as a resource, you generate more trust, encouraging people to recommend you more comfortably.
The simple process of content curation is as follows:
1. FIND content relevant to your niche i.e. video, article, blog post, photo etc
2. SHARE it with your community via your owned channels i.e. Facebook status update and link or a tweet and link
3. ANALYSE whether that content was well-received and shape your next ‘share’ on that insight
Through curation you can save it from the obscurity of the timeline. You can save it for posterity and for others, or simply for your own uses and pleasures.
As content mills such as Demand Media, (and as others follow suit) continue to churn out a Tsunami of mediocre content -- the deluge is swamping all content. The black waters of the media Tsunami will carry away the good and the bad. And search cannot help.
Curation becomes the only way to rescue great content and keep it safe.
The fine art of selecting, spreading and creating relevant content for your network. Incorporate "read, tag & spread" in your daily routine...
This hot trend can help you find, organize and share the most relevant information on the Web.
The 5 models of content curation:
1. Aggregation
2. Distillation
3. Elevation
4. Mashup
5. Chronology
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