An organization must first exemplify characteristics of a social business if they truly want to be an effective social brand and ultimately achieve an alignment between an engaged internal organization and its ability to ...
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Are you catching up to the need to add social media to your alignment strategy. If you think social media is just about liking pictures of cute babies you may miss what's coming next. This article is a good checklist of topics to consider when your boss asks you "What's our social media strategy?"
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