"Strategic intent" lets companies make big, bold bets, regardless of resources.
In the last few articles we've shared the view of strategic belief or strategic intent - picking a point and place to be in the future and working every opportunity to get there. We are in a moment of deep global uncertainty that well become more clear after the US elections, and a few more months of European and Chinese decision points. These are the "breakers" we must row past. Which is why leaders must be very clear on intent and beliefs - the North Star of decision making. Perhaps audacious is just the North Star organizations need to help them thru the crashing waves just ahead.