The search giant was supposed to report earnings after the close of business today. Instead it jumped the gun and shocked Wall Street and Silicon Valley with a huge miss on both earnings and revenues.
There is a great lesson in this... There's only one thing worse than missing your numbers - and that is missing your numbers and not even being able to report that news correctly.
Confidence is everything when it comes to addressing shortfalls in performance. If you have bad news...be accurate and controlled in the delivery of the news.